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In fact, the two are different, as each appeals to a different nature of the consumer.

This can be a good thing because it gives a company time to catch its breath. If an asset-based loan isn't renewed by the lender, for example, the company may be forced to pay the borrowed money back before it's prepared to do so.

Many of the examples above are focused upon consumers.

Don’t forget that promotions can be aimed at wholesales and distributors as well. Examples here might include joint promotions between a manufacturer and a distributor, sales promotion leaflets and other materials (such as T-shirts), and incentives for distributor sales people and their retail clients.

Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service (i.e.

initiatives that are not covered by the other elements of the marketing communications or promotions mix). Subway gave away a card with six spaces for stickers with each sandwich purchase.

They relate to customer’s borrowings from his stockbroker, pleasantly referred to as ‘debit balances.’The sum total of these debit balances furnished the flimsy scaffolding upon which stock quotations were lifted so far above rational investment values they could only fall on any change in speculative sentiment.

And it is on account of them, and the lack of real it behind them, that the fall in stock prices, once commenced, was precipitate and could not be stopped until thousands of financial tragedies had occurred—tragedies affecting the life prospects of hundreds of thousands of individuals.

If there's easily recognizable value somewhere, anywhere, in your business, you can generally get a loan against it to help fund the growth of your company.